Inside the health-food messaging dominating this year's Super Bowl. February 03, 2026 View Online | Sign Up | Shop It's Tuesday. Paramount execs are reportedly considering options like adding short-form video to Paramount+ in their quest for streaming dominance. Because the only way to make watching an episode of The Good Wife better is to have it cut into 42 separate videos that are cropped for your phone screen. In today's edition: Get those gains The bold and the beautiful Coworking —Katie Hicks, Alyssa Meyers BRAND STRATEGY 'Fiber time' Screenshots via @RaisinBran_US/YouTube, @Oikos/YouTube At this year's Super Bowl, advertisers seem keen to ask audiences to hold their beer—and maybe pick up a water instead. The 2026 Super Bowl is set to be filled with health-centric messages from brands of all sorts. Liquid I.V. and Liquid Death are promoting hydration and "better for you" energy drinks. Oikos is betting on America's cu...
