☕ Sweet escape
Inside MCoBeauty's bid to build audience connection. March 02, 2026 View Online | Sign Up | Shop It's Monday. Netflix opted not to counter Paramount Skydance's latest offer to acquire Warner Bros. Discovery, paving the way for Paramount to acquire the storied movie studio and TV company. If HBO and Nickelodeon are soon under the same corporate umbrella, maybe we'll finally get that Sopranos-Spongebob crossover episode we've been dreaming of. In today's edition: Make it micro Extra credit Good attention —Jennimai Nguyen, Kristina Monllos, Jeena Sharma SOCIAL & INFLUENCERS Escape route Illustration: Shannon May, Photos: MCoBeauty Why settle for prestige beauty products when the hunt for an easier-on-the-wallet dupe can be a thrill? That's the premise powering MCoBeauty's latest campaign and entertainment-driven activation. The effort, called "If You Know, You MCo" (or IYKYMCo for short) includes a seven-episode microd...