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Find inspiration in our new collections Shop now SS26 LOOKBOOK Crisp coordinated sets meet soft and washed textures. Designed for versatility and ease, the new season explores freedom through materiality, comfort, and a lived-in touch. Shop the looks Shop the collections Women Men Children Homeware ...
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Baby Maxx

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PLUS: The power of touch View in browser   |   Your newsletter preferences   02.15.26 Baby Maxx I was offered an opportunity to "spermax" recently. (Can this new class of "-maxxing" gerunds be verbified? Looksmax? Spermmax? Spermaxx?) When I pitched my bosses on the idea, one said, by way of outright rejection: "No one cares about your sperm, Jason." Well, tell that to certain friends. What people do care about, indisputably, is fertility, and all the ways it seems to be getting harder. Microplastics this, sperm counts that, and have you thought about IVF? Spermaxxing is something men can do. For women, there's "preconception," which Currie Engel investigates for her new Big Story, " Why Are Some Women Training for Pregnancy Like It's a Marathon? " Frankly, it's not for me, but I'm not a woman (nor, to be clear, a spermaxxer). The more people try to optimize for anything, it seems, the emptier, deep down, they ...
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