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The unexpected brands running creators want to work with. July 28, 2026 View Online | Sign Up | Shop It’s Tuesday, and Under Armour is the latest brand to jump in on the Heated Rivalry fandom. The athletic apparel brand recently rolled out a new campaign with actor François Arnaud promoting its hot-weather gear, joining Verizon and Peloton . And yes, of course it’s called “For When It’s Hot.” In today’s edition: Snack on it 🍦 Myth busters 💪 ...

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Plus Spotify's clever use of data storytelling on social, I asked Denny's about their NVIDIA tweet, and four post formats to try this week. ͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏ ...