☕ Love me not
Why some brands weren't lovey-dovey this Valentine's Day. February 23, 2026 View Online | Sign Up | Shop Presented By It's Monday. Bath & Body Works opened its first official brand storefront on Amazon, making it the latest retailer to embrace the e-commerce juggernaut. But there's still nothing like smelling every single candle and body lotion when you're shopping in person. In today's edition: Bad romance Listen close Reality check —Kristina Monllos, Alyssa Meyers, Patrick Kulp BRAND STRATEGY Love struck Screenshot via @DoorDash/YouTube Romance isn't dead, but for some of the brands marketing around Valentine's Day this year, it got something of a reality check. DoorDash created a "Bad Boyfriend Bootcamp" ad where low-effort partners were instructed on how to order flowers. Sweethearts Candies updated the phrases on its heart-shaped candy with realisms like "split rent" and "cook for 2" to be rel...