Inside brands' Lunar New Year strategies. February 17, 2026 View Online | Sign Up | Shop Presented By It's Tuesday. We hope you enjoyed the long weekend. We spent it much like we spent last week: taking in all things Olympics, ranging from ice-skating sweethearts to the world's best brothers and the salad savant . Oh, and also the amazing athletic feats. In today's edition: Team effort Halo effect With a purpose —Jennimai Nguyen, Alyssa Meyers, Jeena Sharma BRAND STRATEGY That's fire (horse) Illustration: Shannon May, Photos: Lush, Stanley Calling all who celebrate Lunar New Year! Gather your family, friends, red envelopes, and…brands? The Year of the Fire Horse is officially upon us, and in honor of the holiday celebrated across Asian diasporas, a plethora of companies—from beauty brands like Lush Cosmetics to drinkware brands like Stanley 1913 to luxury fashion brands like Burberry, Staud, and Dior—have rolled out dedicated product lines ...
