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☕ Wood you look at that

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How a trade org reworked a conservation mascot for a new cause. February 16, 2026 View Online | Sign Up | Shop Presented By It's Monday, and in the US, it's also Presidents' Day. If you're managing any of the many, many marketing campaigns promoting the first major sales event of the year, we salute you. In today's edition: Well, owl be Courtship Starstruck —Tricia Crimmins, Alyssa Meyers, Jennimai Nguyen BRAND STRATEGY Mascot moment National Waste & Recycling Association The year is 1971. John Lennon's "Imagine" was taking over the airwaves and NPR had just started broadcasting when Secretary of Agriculture Clifford Hardin introduced Woodsy Owl, a new conservation mascot aimed at encouraging Americans to curb pollution. Hardin hoped that Woodsy would educate the masses about the consequences of pollution, as Smokey Bear did for forest fires. In the last 55 years, Woodsy has inspired multiple generations of conservationists t...
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The fight over climate rules is just beginning

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PLUS: The physics behind the quadruple axel. View in browser    |   Your newsletter preferences 02.16.26 RFK Jr. Says Americans Need More Protein. His Grok-Powered Food Website Disagrees BY EMILY MULLIN | 3-MINUTE READ The site Realfood.gov uses Elon Musk's Grok chatbot to dispense nutrition information—some of which contradicts the government's new guidelines.   The Fight Over US Climate Rules Is Just Beginning BY MOLLY TAFT | 5-MINUTE READ As the EPA moves to roll back the endangerment finding, which allows it to regulate greenhouse gases, experts predict uncertainty for business and a protracted legal fight.   Record Low Snow in the West Will Mean Less Water, More Fire, and Political Chaos BY MOLLY TAFT | 4-MINUTE READ Snowpack levels across a wide swath of western US states are among the lowest seen in decades, even as regulators struggle to negotiate water rights in the region.   The Physics Behind the Quadruple Axel, the Most Difficult J...
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