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☕ Sweet escape

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Inside MCoBeauty's bid to build audience connection. March 02, 2026 View Online | Sign Up | Shop It's Monday. Netflix opted not to counter Paramount Skydance's latest offer to acquire Warner Bros. Discovery, paving the way for Paramount to acquire the storied movie studio and TV company. If HBO and Nickelodeon are soon under the same corporate umbrella, maybe we'll finally get that Sopranos-Spongebob crossover episode we've been dreaming of. In today's edition: Make it micro Extra credit Good attention —Jennimai Nguyen, Kristina Monllos, Jeena Sharma SOCIAL & INFLUENCERS Escape route Illustration: Shannon May, Photos: MCoBeauty Why settle for prestige beauty products when the hunt for an easier-on-the-wallet dupe can be a thrill? That's the premise powering MCoBeauty's latest campaign and entertainment-driven activation. The effort, called "If You Know, You MCo" (or IYKYMCo for short) includes a seven-episode microd...

Data centers have arrived at the edge of the Arctic Circle

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PLUS: Sierra the supercomputer had to die. View in browser    |   Your newsletter preferences 03.02.26 The Data Centers Have Arrived at the Edge of the Arctic Circle BY JOEL KHALILI | 3-MINUTE READ As AI labs gorge themselves on compute, data center operators have headed north in search of cheap and plentiful energy.   Why Sierra the Supercomputer Had to Die BY REBECCA HEILWEIL | 6-MINUTE READ For seven years, she ran high-security nuclear simulations for the US government. Now, this famous supercomputer is being put to death.   This Is the Worst Thing That Could Happen to the International Space Station BY REBECCA HEILWEIL | 7-MINUTE READ There's a good way to throw out the ISS. And then there's a really bad way.   The Last Mystery of Antarctica's 'Blood Falls' Has Finally Been Solved BY SIMONE VALESINI | 1-MINUTE READ New research sheds light on what drives reddish water to emerge from underground to pour onto the Taylor Glacier.   ...