☕ Everyone’s watching

How Togethxr helped change women's sports.

March 19, 2026 View Online | Sign Up | Shop Presented By Today is Thursday. Singer Dua Lipa is joining George Clooney as a global ambassador for Nespresso as the brand looks to attract Gen Z customers. Because one sip is all it takes. In today's edition: A brand for fans Good and clean Pinching pennies 🛒 —Alyssa Meyers, Kristina Monllos, Jeena Sharma SPORTS MARKETING Together again Togethxr Everyone knows the "Everyone Watches Women's Sports" T-shirt. The original was introduced by media and e-commerce company Togethxr in December 2023, just in time for a revolutionary women's March Madness. In 2024, "Everyone Watches Women's Sports" merch brought in more than $6 million in revenue for Togethxr, and as of this month, merch revenue is up to eight figures, according to the company. The interest doesn't seem to be slowing down any time soon. When Togethxr announced "Everyone Watches Women's Hockey" merch the week following Team USA's gold medal win, tens of thousands of people signed up for the waitlist within days, Jessica Robertson, the company's co-founder and chief brand officer, told Marketing Brew. "There was a question that we had internally, because 'Everyone Watches Women's Sports' as a product was so successful…would there be some sort of market fatigue?" Robertson said. "What we're finding is [that] because fandom is so personal, everyone wants one that feels like theirs." Togethxr celebrated its five-year anniversary earlier this month, and the company wants to be known as more than the proprietor of a shirt that's become synonymous with women's sports fandom. Its first and biggest revenue generator was brand partnerships, Robertson said, and the trajectory of sponsorship interest over the years mirrors the evolution of women's sports marketing strategies—and Togethxr's role in the ecosystem. Continue reading here.—AM Presented By Disney Campaign Manager One simple ad-buying solution for the win Complex media plans? Sure. Complex execution? Hard pass. With Disney Campaign Manager, you can manage all of your client campaigns in one place, with one simple ad-buying solution. They've streamlined the entire media-buying process so agencies can set up, launch, and optimize streaming TV campaigns across Disney+, Hulu, and ESPN with ease. No extra complexity. No last-minute scramble before launch. Just a smarter way to activate campaigns and see what performs. And with AI-driven creative recommendations to help you pressure-test ideas, you can see what's working and adjust while campaigns are still live. Team up with Disney Campaign Manager and get the media-buying partner that puts you ahead on the client scoreboard. Get started today. BRAND STRATEGY Squeaky clean Justin Sullivan/Getty Images Cleaning is a chore. Or is it? The ways people think about cleaning are evolving, according to a recent report from The Clorox Company. Cleaning can be a mood booster, according to research: After cleaning, 86% of surveyed Americans feel a sense of accomplishment, 85% feel satisfied, and 70% feel refreshed, numbers that are up 13 percentage points from 2016. There are generational differences, too: Almost half of Gen Z consumers surveyed said they look forward to cleaning, a stark contrast from just 18% of older consumers surveyed. That changing sentiment is informing The Clorox Company's product development and is prompting changes to its advertising messages that aim to reflect those feelings, according to CMO Eric Schwartz. The company has transitioned from "very functional messaging" focused on germ-killing and odor-eliminating qualities, which were particularly important during the early days of the pandemic, to much more "emotional" and "process-oriented" messages, Schwartz said. "The process itself can be enjoyable, and that's not an invention," Schwartz told us. "That's how consumers are acting and talking about this. Younger consumers are not learning about cleaning from family-structured situations like the Sunday afternoon clean or spring-cleaning rituals of the family. They're learning about cleaning from TikTok and Reels, and so they're increasingly seeing the benefits of the experience of cleaning." Read more here.—KM RETAIL Cutting back Francis Scialabba Americans have been getting financially squeezed for a while now, but things aren't exactly improving. According to the latest EY consumer sentiment survey, 1 in 4 shoppers said they were financially "worse off" compared to a month ago. The survey, which included responses from more than 2,000 consumers in December 2025, also found that about 70% cited rising grocery prices as a top concern. In response, shoppers are making trade-offs. Per EY, 15% of shoppers said they've switched personal care brands to cut costs. Then there are the usual (read: discretionary) suspects such as dining out, travel, entertainment, and apparel—all categories consumers pulled back on. It seems even higher-income households are tightening their belts. Many are leaning on sales, price comparisons, and private labels to stretch their budgets, a shift that has helped drive interest in budget retailers over higher-end brands. "Rising financial anxiety shows pressure is building beneath the surface," Mark Chambers, EY Americas retail sector leader, said in a statement. "Reaching consumers long term will require retailers to strike the balance between implementing cutting-edge technology and keeping human experience at the forefront. Retailers that emphasize value, convenience, and affordability will be best positioned to maintain consumer loyalty in the months ahead." Read more on Retail Brew.—JS Together With Wistia Leave the gruntwork to AI. Stop drowning in color grading and scheduling. Wistia's new report reveals how AI handles the boring work so marketers can focus on the fun stuff. It's not about churning out more; it's about making better videos, faster. Work smarter, not harder. Grab the report now. FRENCH PRESS Morning Brew There are a lot of bad marketing tips out there. These aren't those. Sizing up: A guide to Instagram dimensions to bookmark for your next post. Healthy dose of information: The latest changes in health-related searches on Google. Full transparency? How in-stream ads on Meta platforms will be labeled moving forward. Launch a winning campaign: Disney Campaign Manager lets you set up, launch, and optimize streaming TV campaigns across Disney+, Hulu, and ESPN with ease. Get started today.* *A message from our sponsor. JOBS Real jobs shared through real communities. CollabWORK brings opportunities directly to Marketing Brew readers—no mass postings, no clutter, just roles worth seeing. Click here to view the full job board. VP & Chief Marketing Officer at Everence Services Senior Director of Product Management & Brand Marketing at Ellsworth Cooperative Creamery Marketing & Communications Manager at Defense Holdings, Inc. Senior Manager, Marketing Programs, Ad Sales at DIRECTV Marketing Manager at Old Dominion Harley-Davidson WISH WE WROTE THIS Morning Brew Stories we're jealous of. The New Yorker profiled fashion designer Zac Posen and his mission to bring "fashiontainment" to Gap Inc. as EVP and creative director of the brand. The Wall Street Journal wrote about the growing brand interest in working with "alternatively influential" individuals who aren't traditional influencers. Business Insider wrote about creators who are feeling sidelined by social platforms' focus on AI. 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