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Showing posts from April, 2024

☕ Sweet victory

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Inside Reese's Olympics marketing plans. April 30, 2024 PRESENTED BY Happy Tuesday. It's the end of an era at Paramount. CEO Bob Bakish, who has been with the company since 1997, is stepping down amid reports that the production company Skydance Media is in talks to merge with the entertainment giant. Three senior execs—George Cheeks, Chris McCarthy, and Brian Robbins—will jointly serve in a newly created "Office of the CEO," the company said. In today's edition: Something old, something new A little Meta Coworking —Alyssa Meyers, Katie Hicks TV & STREAMING Olympic Reese's cup Reese's There's a new Olympic medal this year, and it's sweeter than the rest. As part of its official sponsorship of Team USA , The Hershey Company is drop...

Ending Soon: You're getting WIRED for just $5, plus get free stickers!

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Ending Soon: Exclusive Offer for former WIRED Readers + FREE Stickers       GET 1 YEAR FOR JUST $30 $5 ...

How Brands Are Responding to the TikTok Ban

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How The Washington Post, sweetgreen, Topicals, Duolingo, Morning Brew, and more are handling the ban. ͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏ ...