When You Far away

I talked to Indira Birnie, Sr. Audience and Marketing Manager at the Booker Prize Foundation, about shedding the prize's hoity-toity reputation. ͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏   ...

Advertisers are heading to theaters to target horror-loving younger audiences. October 31, 2024 Presented By It's Thursday. To underscore a pivotal plot point in the horror film Heretic, A24 is using atomization technology to make some screenings at Alamo Drafthouse smell like blueberry pie. We're still working on being able to make this newsletter smell like freshly baked cookies. In today's edition: Onscreen screams Run for it Scary all year long 🎃 —Jasmine Sheena, Alyssa Meyers BRAND STRATEGY Nothing scary about it Black Bear Pictures To promote the horror film Longlegs this summer, indie studio Neon didn't take out a single TV ad. Instead, it bought a billboard in Los Angeles displaying a phone number that, when called, played an audio message from th...