When You Far away

Childlike wonder, adultlike bank account. July 31, 2025 View Online | Sign Up Presented By It's Thursday. Starbucks CEO Brian Niccol called the brand's marketing a bright spot in its turnaround efforts on this week's earnings call, in which the company reported a 2% drop in same-store sales. Expect to see more smiley faces drawn on those cups soon. In today's edition: Just kidding Market research Tariff-ic news —Jennimai Nguyen, Jasmine Sheena, Alex Vuocolo BRAND STRATEGY All grown-ups Illustration: Morning Brew, Photos: Bratz, Hot Wheels, Pop Mart When Labubu made it big in America this summer, it wasn't just because it caught on with kids. The fuzzy little demon toys, made by Chinese company Pop Mart, also became the hottest accessory for adults, prominently displayed on designer handbags, showed off on TikTok, and spotted on many a favorite celeb. That cultural pizzazz has helped more than double the company's revenue, according to th...

How much do they cost? Are the influencers paid to post? What's the impact on sales? ͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏   ...