The ins and outs of attention metrics. November 30, 2023 PRESENTED BY Happy Thursday. Elon Musk, the owner of X, said yesterday that the recent decision by advertisers to back away from the platform "is going to kill the company." In the same interview, he told advertisers like Disney to "go f— yourself" for pulling spend, so yeah, things seem to be going great. In today's edition: May I have your attention, please? Searching for trouble? Who's sponsoring sports? —Ryan Barwick, Alyssa Meyers AD TECH Look over here Amelia Kinsinger Sure, people see a lot of ads, but are any of them paying attention? In recent years, advertisers have tried to answer that question, investing in measurement tools that go beyond the industry's typi...
