How one Ally exec helped grow the brand's commitment to women's sports. February 29, 2024 Happy Leap Day. If someone can start a marketing campaign to make this a federal holiday so we can get the day off every four years, we'll be forever grateful. In the meantime, catch us at our desks watching that episode of 30 Rock that features Leap Dave Williams . In today's edition: Women's sports ally High and tights Goin' for a scroll —Alyssa Meyers, Jeena Sharma, Katie Hicks SPORTS MARKETING Do the right thing Bridget Sponsky This story is the fifth in a series on women leaders working to increase brand investment in women's sports. Read the rest of the profiles here . Bridget Sponsky, Ally Financial's executive director of brand and sponsorship marketi...