☕ Back to the future
Why Gatorade threw it back to the '90s. May 30, 2024 PRESENTED BY It's Thursday. And Alexander Wang appears to have recruited celebrity look-alikes for its latest campaign, including people who look like Beyoncé, Ariana Grande, Kylie Jenner, and Taylor Swift. We can only imagine what the real celebrities' legal teams are thinking. In today's edition: Throwback Screen time America's passed apps —Alyssa Meyers, Jasmine Sheena, Joshua Needelman BRAND STRATEGY Nothing's changed Gatorade For its biggest marketing push to date, Gatorade is throwing it back to the '90s. The PepsiCo brand's latest campaign, called "It Hasn't Changed," is based on a decades-old tagline, "Is it in you?," which anchored a campaign hinging ...
