When You Far away

Pop off July 31, 2024 PRESENTED BY It's the last day of July, and for retailers like Target, Home Depot, or West Elm, it's already spooky szn, according to New York magazine. Now hurry up and go buy your 12-foot skeleton! In today's edition: Sports drink Rights and wrongs Sugary ad spend —Alyssa Meyers, Ryan Barwick, Jasmine Sheena SPORTS MARKETING Keep it Current CPKC Stadium A year ago, Olipop was a rookie in the sports marketing space. The prebiotic-soda brand's deal with NWSL team the Kansas City Current went live last April. The Current didn't have a great season, but the partnership thrived anyway, and at the end of the year, Olipop signed a one-year extension, with the added bonus of pouring rights in the Current's newly constructed CPKC St...

“I forget that everyone can see all of this.” ͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ­͏     ...