How to Post (Or Not) When News Breaks
This is a preview of a paid post. For subscription details, see my About page or your account page. You can reply to this email. How to Post (Or Not) When News BreaksQuestions to ask and decisions to make when addressing current events.
Helloooooo. How is everyone doing? I spent the weekend celebrating my mom’s 70th birthday. It was lovely and we had the best devil’s food cake from Roxanne Rosensteel. Despite not getting to dress up in any Halloween costumes myself, I did force my dogs to wear strawberry outfits and wigs (see below). I also dug into my old colleagueSohla El-Waylly’s cookbook (it’s officially out today!) and bookmarked so many things I want to make—Chilled Green Tahini Soba, Steamed Mussels with Sake & Coconut, Broiler Lamb Kofta with Grated Tomato Sauce!  They loved it! I swear! Today’s newsletter is a breakdown of how brand social managers should approach breaking news. This guide is specifically about reacting to current events and world news, and not how brands should address customer backlash or product issues. The newsletter covers:
I’ve also included some example posts and additional resources. Let me know in the comments if there are any helpful tips you have for navigating these moments! Let’s dive in... Keep reading with a 7-day free trialSubscribe to Link in Bio to keep reading this post and get 7 days of free access to the full post archives.A subscription gets you:
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