How brands are marketing to Gen Alpha. December 10, 2024 View Online | Sign Up Presented By It's Tuesday. Cuffing season really is in full swing. Yesterday, Omnicom announced that it intends to acquire Interpublic Group in an all-stock takeover that would create the largest advertising company in the world. In today's edition: Kids these days Ballin' out Coworking —Katie Hicks, Alyssa Meyers SOCIAL & INFLUENCERS Kidfluencers Illustration: Anna Kim, Photos: Getty Images At the start of this year, a video of 8-year-old twins Haven and Koti Garza went viral for proclaiming their status as Gen Alpha influencers. The video, posted from the Garza Crew account run by the twins' mom, seemed designed to poke fun at critiques of young influencers. ...
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