☕ Life of the party

Inside Partiful's marketing strategy.

March 09, 2026 View Online | Sign Up | Shop Presented By Today is Monday. An International Women's Month ad from Figs celebrating women in medicine and set to Lenny Kravitz's certified banger "It Ain't Over 'Til It's Over" is getting lots of positive attention. Between that and The Pitt, we have to admit—we're weighing a career change. In today's edition: Ubiquitous, not unhinged Question everything Across the board —Katie Hicks, Kristina Monllos, Vidhi Choudhary SOCIAL & INFLUENCERS You're invited Morning Brew Design | Images: Warner Bros. Discovery, Partiful When a character on HBO show The Pitt told another to "keep an eye out for the Partiful" this season, it was the cultural validation that the event invite platform had been looking for. "Some people had reached out like, 'Oh, I thought you paid for that,'" Shreya Murphy, co-founder and CEO of Partiful, told us. "We found out when the episode aired, and our jaws were on the floor." Partiful's goal is to become so embedded in people's lives that the brand name becomes a default noun for sending an invite, like "calling an Uber" or "using a Kleenex," Murphy said. Beyond building a product that has attracted millions of users, its marketing focus centers on amplifying organic marketing moments as they appear to build long-term cultural relevance. As Luis Ocampo, who leads external initiatives at Partiful, recently wrote on LinkedIn, "A TV writer doesn't put your product in a script because of your brand Twitter. They put it in because it's just so embedded in how their world works that it would feel weird to leave it out." In other words, Murphy said, "We found that chasing consistency has been healthier for us than trying to chase virality." Continue reading here.—KH Presented By Lemonade Care for your pack There's nothing your fur babies love more than getting into things they shouldn't, which often leads to unpredictable bills at your local vet. Never fear, pet parents: Lemonade is here to help. Lemonade pet insurance is the one with the super-fast…everything. With Lemonade, you can get a quote in just a couple of minutes and file your accident, illness, and emergency visit claims from your phone. You don't have to wait around for a check to show up: With AI-powered claims processing, 50% of claims are paid instantly, and you can save up to 90% on vet visits. Get your pets covered starting at $10/month. Throw your furry friends a bone. Get your free quote. BRAND STRATEGY Just asking NPR, Mischief @ No Fixed Address Everyone has questions. Few get to spend their days seeking answers. That's where National Public Radio comes in: The nonprofit news organization has answers people want. At least, that's the conceit for NPR's new brand campaign, "For your right to be curious," by Mischief @ No Fixed Address. In the campaign, NPR's familiar tri-color logo swaps the letters of its acronym with the three-letter question starters: Who, How, and Why. The campaign highlights common questions people have and that NPR's journalists spend their days answering, like, "How does AI affect my electric bill?" and "Why are groceries still so expensive?" Mishka Pitter-Armand, chief marketing officer at NPR, said the campaign is designed to emphasize the importance of public media institutions, which are under threat following the loss of all federal funding last year. "We see NPR as a resource that is about defending people's rights to fundamentally ask questions about the world around them,"Pitter-Armand told us. "This campaign underscores how important it is that the big questions and the small questions get asked, because it is a core function of our democracy, and it reminds all of us that public media is a civic institution…Our mission is to create a more informed public, and what's the best way to gather information, but to ask questions?" Read more here.—KM Together With Awin Go full swing on full-funnel. Affiliate marketing is more than a supporting channel. It's a full-funnel growth platform powered by partnerships that deliver results across audiences you might not reach on your own. With Awin, you can tap into a diverse network of partners and only pay for the results you get. Start diversifying. RETAIL MEDIA Pinned down Chayantorn/Getty Images Last month, the social media platform that acts like a digital vision board posted disappointing Q4 results and issued a weak outlook for Q1, and Pinterest CEO Bill Ready blamed tariffs for the company's weak performance. "We are not satisfied with our Q4 revenue performance and believe it does not reflect what Pinterest can deliver over time," he told investors on an earnings call. Ready added that the Pinterest advertiser base, which leans heavily on large retailers, slashed ad spending in response to tariff pressures. In Q4, Pinterest CFO Julia Donnelly reported that Pinterest's largest retail advertisers "created a more meaningful headwind than we expected as they sought to protect their margins in this dynamic environment and pulled back on ad spend." The social media platform expects growth in Q1 to further slow down. Pinterest has become one of Gen Z's favorite planning tools and visual search engines. But despite Gen Z making up more than half of Pinterest's user base, and Pinterest making improvements to its ad tools, advertisers aren't prioritizing the platform—choosing to funnel budgets toward Meta and Google instead. According to ad experts, Pinterest, which in January cut about 15% of its workforce, hasn't moved with the pace of AI innovation. "When it comes to Pinterest, it's been tough, because [while] they entered the AI space almost two years ago with some of the launches they announced, but they were still very late to the game," Katya Constantine, CEO of agency Digishopgirl Media, told Retail Brew. "It takes time for those products to mature, and because the space changed so fast, their tools—when it comes to this AI infrastructure world—are just not quite there yet." Continue reading on Retail Brew.—VC Together With Luma Potential awaits. How can creative agents impact your process and output? Work with Luma agents and find out. They help with end-to-end creative execution, so you can maximize speed, scale, and cost efficiency. Plus, since they operate on Luma's platform, you access full-stack AI that has safety and security baked in. Learn more. Level up your career with these resources from our sponsors! 77% of marketers are missing out on AI's full impact. Here's what the top players do differently Make creator marketing count: How marketers can effectively navigate its complexities How AI helps brands turn pre-scripted journeys into flexible experiences FRENCH PRESS Morning Brew There are a lot of bad marketing tips out there. These aren't those. Chat about it: An analysis of the advertiser categories showing up the most in ChatGPT four weeks in. Play detective: Tips for advertisers interested in reigning in agency spending, per AdAge. That smarts: A rundown of recent US and UK investigations into Meta's smart glasses and whether the wearable tech violates privacy laws. Treat your pets: …with pet insurance from Lemonade. Whether your cat's under the weather or your pup has eaten something suspicious, Lemonade's AI-powered claims processing helps you get paid in minutes. Get your free quote.* *A message from our sponsor. IN AND OUT Francis Scialabba Executive moves across the industry. WPP Media US elevated Chief Client Officer Nancy Hall to the role of CEO. Delta Airlines appointed senior executive Ranjan Goswami to the role of CMO, replacing Alicia Tillman, who is leaving the airline "to pursue broader leadership opportunities." DoorDash CMO Kofi Amoo-Gottfried plans to step down from the food delivery brand later this year to spend more time with his family, he announced on LinkedIn. Paramount Advertising hired former Amazon ad exec Danielle Carney to lead US sales. SHARE THE BREW Share the Brew, watch your referral count climb, and unlock brag-worthy swag. Your friends get smarter. You get rewarded. Win-win. Your referral count: 0 Click to Share Or copy & paste your referral link to others: marketingbrew.com/r/?kid=77999182 Written by Katie Hicks, Kristina Monllos, Vidhi Choudhary, and Kelsey Sutton Was this email forwarded to you? Sign up here. 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