Great glutes never killed anybody…Except, perhaps, in Verizon’s latest ad campaign. The spot, a four-and-a-half minute short film directed by filmmaker Nia DaCosta, has all the hallmarks of a horror story: low lighting, a house in the woods, jump scares, knives, and ominous phone calls to—gasp—a landline. The film, titled “Look Behind You,” also features Connor Storrie, whose performance—and glutes—in the HBO drama Heated Rivalry helped him rise to superstardom. The project is a first in terms of brand film work for both Storrie and DaCosta, who’s known for her work directing movies including The Marvels and 28 Years Later: The Bone Temple. For Verizon, the campaign was designed to achieve something many brands strive for: mass reach by means of “living culture and conversation,” leveraging arguably one of the most talked-about assets in culture this year, CMO Leslie Berland told Marketing Brew. “It was a bringing together of what we all know about Connor and all the things that he’s famous for, and the Verizon network,” Berland said. “There was a real spark of excitement around this idea of, ‘What if we bring together this famous butt with the…Verizon 5G network and create really fun, interesting, compelling storytelling around that?’” Read more here.—AM |
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