Lessons in NIL marketing. October 31, 2023 PRESENTED BY It's Tuesday. Starting tomorrow, Microsoft is rolling out Copilot, its anticipated generative AI–powered office assistant that will apparently do things like summarize calls and draft emails. Whether this will make anyone more productive—or just give us all more time to scroll TikTok—remains anyone's guess. In today's edition: Name, image, like it Surprise and fright 🎃 Coworking —Alyssa Meyers, Katie Hicks SPORTS MARKETING Practice field Patrick Smith/Getty Images It's been more than two years since the first NIL deals went live, but some marketers still see the space as the "wild West," as a few sports attorneys and marketers put it. Maybe that's because the legal framewor...
